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Welcome to Villa Softić – Where Elegance Meets the Heart of Hvar

Nestled in the heart of the enchanting island of Hvar, often hailed as the jewel of the Dalmatian coast, Villa Softić is a boutique family hotel that promises an unforgettable experience. Just a 10-minute stroll from the historic old town and a mere 5-minute walk to pristine beaches, Villa Softić offers an exceptional retreat for those seeking the perfect blend of charm, comfort, and style.

Owned and lovingly managed by Mrs Ivana Softić, Ms Mare Softić Runje, Mr Andreas Softić, and Mr Ivica Runje, our hotel welcomes you to a world of refined Art Deco elegance. Set in a sunny, tranquil location, the villa boasts breathtaking views of the sea, the harmonious blend of Hvar’s ancient and modern cityscapes, and two iconic fortresses.

Surrounding Villa Softić are lush gardens, expansive terraces, and a private parking area reserved for our valued guests. A short walk will take you to popular beaches, vibrant bars, and local markets, ensuring you’re always close to Hvar’s lively spirit.

A Story in Every Suite

Our 3 luxurious suites and 2 charming rooms were thoughtfully renovated and redesigned in March 2019, restyled in May 2020, and refreshed again in April 2023. Each space tells its own unique story, blending the timeless beauty of medieval Hvar with the sophistication of modern interiors. From panoramic views of the historic city to the carefully curated décor, every detail is designed to captivate and comfort.

Your Happiness is Our Tradition

From the very beginning, guest satisfaction has been our guiding principle. We are dedicated to creating moments that inspire joy, relaxation, and a deep connection with Hvar’s magical allure.

This 2025, join us as we embrace new adventures, share unforgettable experiences, and rediscover the timeless beauty of this extraordinary island together.

Dare to Dream. Discover Hvar. Share the Moment.

The Villa Softić Team invites you to make memories that last a lifetime.

Villa Softic Hvar - Why Choose Us ?

Fabulous boutique hotel has staff as its best feature

At Villa Softic Hvar, a certain mindset prevails. Our team has a true commitment and passion to look after all our guests with the greatest care. We want our guests to have an experience second to none. The Villa Softic team is proud to be part of it because leaving Hvar, our goal is to keep the most valuable and memorable experiences and moments in Hvar permanently recorded.

Villa Softić: Sustainability at Its Core

At Villa Softić, sustainability isn’t just a choice—it’s our commitment. By integrating eco-friendly practices into every aspect of our operations, we provide guests with a luxurious experience that respects the environment. From energy-efficient systems and waste reduction initiatives to sourcing local, sustainable products, we prioritize the well-being of our planet.Our dedication to sustainability not only reduces our environmental footprint but also creates a unique and meaningful stay for our guests. Choosing Villa Softić means enjoying unparalleled comfort while contributing to a greener future.

Truly Authentic

When staying at a large hotel chain in Hvar, you will notice that the accommodations are the same across the board: the same limp pillows, light blankets, and lumpy mattresses. When staying at a big chain hotel with several rooms and guests to serve, you’re one in a few hundred at a time and you won’t receive the personalized attention you’re looking for. Our hotel is smaller, with fewer rooms and spaces, so each guest feels taken care of and has a unique, positive experience. At Villa Softic, suites and rooms are much more unique in layout and size, each with a different vibe and theme. This way, you can inquire with staff when needed and know that anything you need will be available without a wait.

Hvar's FIrst LGBTQ+ Friendly Hotel

We are the first LGBTQ+-friendly hotel in Hvar and have been supporting the LGBTQ+ rights movement for many years now. Villa Softic presents a contemporary blend of Mediterranean diversity, southern human hospitality, and unique style and comfort. We are proud to be part of the movement of freedom, equality, and love, and we cultivate our fundamental values of inclusion, respect, and care in every field and activity of our business.