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Villa Softić: Art Deco Soul, Hvar Heritage

Where Timeless Style Meets Authentic Hospitality.

Welcome to Villa Softić, a curated sanctuary designed not just for staying, but for belonging. Located at the intersection of Hvar’s vibrant history and its pulsating present, we offer a boutique escape that feels less like a hotel and more like your own private residence on the Adriatic.

The Perfect Pivot Point We are perfectly positioned to give you the best of both worlds. Just a breezy 10-minute stroll immerses you in the historic rhythm of the Old Town, while a 5-minute walk leads you to the island’s most pristine beaches. Return to our sanctuary to find absolute tranquility, lush gardens for mindful relaxation, and terraces designed for sunset socializing.

A Legacy of Hosting You are not just a guest here; you are part of our story. We are the Softić and Runje families—Ivana, Mare, Andreas, and Ivica. We don’t just manage this villa; we live and breathe Hvar hospitality. Our commitment is simple: to offer the warmth of a family home with the professional excellence of a high-end hotel.

Our Distinction: The Hvar VIP Experience We hold a unique title in 2026: Hvar’s only private, family-run aparthotel with VIP Access status. This is our promise of quality to you—guaranteeing top-tier service, exclusive benefits, and a standard of care that has been rigorously vetted.

Design with a Narrative Step into a world of refined Art Deco elegance. Our 3 luxurious suites and 2 charming rooms—completely reimagined in our major 2024 redesign—blend the sophistication of modern interiors with the timeless beauty of medieval Hvar. Every corner offers a new perspective, from the sweeping panoramic views of the sea to the rare sight of Hvar’s two iconic fortresses standing guard over the horizon.

Your 2026 Island Chapter Whether you are here to disconnect in comfort or connect with the vibrant spirit of the island, we are your insiders. Let us guide you to the local markets, the hidden gems, and the best experiences Hvar has to offer.

Dare to Dream. Discover Hvar. Come Home to Villa Softić.

Villa Softic Hvar - Why Choose Us ?

Fabulous boutique hotel has staff as its best feature

At Villa Softic Hvar, we're dedicated to providing an unparalleled guest experience. Our passionate team ensures every guest feels welcomed and cared for. We offer a safe and inclusive environment where everyone can relax and be themselves. We believe in creating lasting memories, and our commitment to both excellence and inclusivity will make your stay unforgettable.

Villa Softić: Sustainability at Its Core

At Villa Softić, sustainability isn’t just a choice—it’s our commitment. By integrating eco-friendly practices into every aspect of our operations, we provide guests with a luxurious experience that respects the environment. From energy-efficient systems and waste reduction initiatives to sourcing local, sustainable products, we prioritize the well-being of our planet.Our dedication to sustainability not only reduces our environmental footprint but also creates a unique and meaningful stay for our guests. Choosing Villa Softić means enjoying unparalleled comfort while contributing to a greener future.

Truly Authentic

When staying at a large hotel chain in Hvar, you will notice that the accommodations are the same across the board: the same limp pillows, light blankets, and lumpy mattresses. When staying at a big chain hotel with several rooms and guests to serve, you’re one in a few hundred at a time and you won’t receive the personalized attention you’re looking for. Our hotel is smaller, with fewer rooms and spaces, so each guest feels taken care of and has a unique, positive experience. At Villa Softic, suites and rooms are much more unique in layout and size, each with a different vibe and theme. This way, you can inquire with staff when needed and know that anything you need will be available without a wait.

Proud IGLTA Member: Global Standards of Inclusive Hospitality at Villa Softić

At Villa Softić, we are honored to be a member of the International LGBTQ+ Travel Association (IGLTA), the world's leading network of tourism businesses dedicated to promoting safety, equality, and authentic travel. This membership is more than just a badge; it is our guarantee to you that we adhere to global standards of inclusivity. It means you can book with absolute confidence, knowing you are entering a space that actively champions diversity and treats every guest with genuine respect and care.

Building on our legacy as Hvar’s first family-run accommodation to openly welcome the LGBTQ+ community, we continue to offer a safe haven where you are celebrated, not just accepted. Owned by the Softić family, our Art Deco villa offers stylish suites with breathtaking sea views and lush gardens, all just 10 minutes from the old town.

Experience the peace of mind that comes with staying at a trusted IGLTA property, combined with our exclusive VIP perks and insider tips. Book your escape at Villa Softić today—where global trust meets authentic Hvar hospitality.